Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.
The largest standard-size billboards, known as Bulletins, are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Advertising
Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.
In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Billboard (disambiguation)
Billboard is a large outdoor sign usually used for advertising.
Billboard may also refer to:
Arts and entertainment
- Billboard charts, inspired by the magazine
- Billboard Music Award, sponsored by the magazine
Other uses
See also
Yoga
Yoga (/ˈjoʊɡə/;Sanskrit, Listen) is a physical, mental, and spiritual practice or discipline which originated in India. There is a broad variety of schools, practices, and goals in Hinduism, Buddhism and Jainism. Among the most well-known types of yoga are Hatha yoga and Rāja yoga.
The origins of yoga have been speculated to date back to pre-Vedic Indian traditions, is mentioned in the Rigveda, but most likely developed around the sixth and fifth centuries BCE, in ancient India's ascetic and śramaṇa movements. The chronology of earliest texts describing yoga-practices is unclear, varyingly credited to Hindu Upanishads and Buddhist Pāli Canon, probably of third century BCE or later. The Yoga Sutras of Patanjali date from the first half of the 1st millennium CE, but only gained prominence in the West in the 20th century. Hatha yoga texts emerged around the 11th century with origins in tantra.
Yoga gurus from India later introduced yoga to the west, following the success of Swami Vivekananda in the late 19th and early 20th century. In the 1980s, yoga became popular as a system of physical exercise across the Western world. Yoga in Indian traditions, however, is more than physical exercise, it has a meditative and spiritual core. One of the six major orthodox schools of Hinduism is also called Yoga, which has its own epistemology and metaphysics, and is closely related to Hindu Samkhya philosophy.
Yoga (philosophy)
Yoga philosophy is one of the six major orthodox schools of Hinduism. Ancient, medieval and most modern literature often refers to Yoga school of Hinduism simply as Yoga. It is closely related to the Samkhya school of Hinduism. Yoga school's systematic studies to better oneself physically, mentally and spiritually has influenced all other schools of Indian philosophies. The Yoga Sutras of Patanjali is a key text of the Yoga school of Hinduism.
The epistemology of Yoga school of Hinduism, like Sāmkhya school, relies on three of six Pramanas, as the means of gaining reliable knowledge. These included Pratyakṣa (perception), Anumāṇa (inference) and Sabda (Āptavacana, word/testimony of reliable sources). The metaphysics of Yoga is built on the same dualist foundation as the Samkhya school. The universe is conceptualized as of two realities in Samhkya-Yoga schools: Puruṣa (consciousness) and prakriti (matter). Jiva (a living being) is considered as a state in which puruṣa is bonded to prakriti in some form, in various permutations and combinations of various elements, senses, feelings, activity and mind. During the state of imbalance or ignorance, one of more constituents overwhelm the others, creating a form of bondage. The end of this bondage is called liberation, or moksha by both Yoga and Samkhya school of Hinduism. The ethical theory of Yoga school is based on Yamas and Niyama, as well as elements of the Guṇa theory of Samkhya.
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